Shoot Upstream — EVEN Arrow Tee
Most people go with the flow. We shoot upstream.
The EVEN Shoot Upstream Tee is more than a shirt — it's a declaration. The EVEN logo sits inside a bold arrow pointing upstream, representing a sport, a mindset, and a movement that's been going against the current since day one.
Designed for riders, adventurers, and anyone who looks at a river and sees possibility instead of just water flowing one direction.
The Story Behind the Brand:
EVEN Riverboards invented bungee riverboarding — a sport where riders launch upstream at 30+ mph and pull skateboard-style tricks on a river. Featured on the front page of the Wall Street Journal and winner of Best New Sporting Goods Product at ISPO, the world's largest sporting goods trade show.
This is the brand that built the sport. Wear it before everyone knows what it is.
Product features
- 100% Airlume combed and ring-spun cotton (lightweight 142 g/m²) for breathable comfort
- Retail fit with crew neckline — neat, easy to layer
- Side seams, ribbed collar, and shoulder tape for shape retention and durability
- Prints produced with DTF/DTG methods for crisp, vibrant graphics
- Tear-away label and REACH certified; responsibly manufactured (Fair Labor Association, Platinum WRAP)
Care instructions
- Machine wash: cold (max 30C or 90F)
- Non-chlorine: bleach as needed
- Tumble dry: low heat
- Iron, steam or dry: medium heat
- Do not dryclean